Interning With Dan Churchill To Create the Viral NYC Kitchen Series

Throughout the 6 months during which I was interning, we were able to scale Dan Churchill’s social media channels from 600K to 1M on TikTok, 160K to 250K on YouTube, and 120K to 180K on Instagram! 🚀

Video call celebration for reaching 100K Subscribers on YouTube.

Throughout the internship, I learned how to edit compelling viral videos in under 1 minute that can generate millions of views by completing 2-3 short-form videos per week. Some key takeaways were creating a compelling hook that creates intrigue in the first few seconds and motivates the viewer to watch to the end. As well as ensuring every shot and frame plays a key role in storytelling and supporting the overall narrative and spine of the video.

My Top Performing Videos 🚀

11.1M views on TikTok

@dan_churchill @Korey Rowe is an athlete and creator here in NYC. Food Budget: $600 Recipe: Oregano: $0.10 Spice Mix: $0.15 Cumin: $0.10 Jamaican Jerk Seasoning: $0.20 Fancy Paprika: $0.25 Salt and Pepper: $0.05 Onion: $1.25 Garlic: $0.50 Vegetable Stock: $2.25 Chickpeas: $1.50 Tomato Paste: $2 Black Beans: $2 Yeast: $1 Rice: $1.25 Total: $12.60 #fyp #foryou #budgeting #apartmenttour #nyc ♬ Summer Background Jazz - Jazz Background Vibes

3.7M views on YouTube Shorts

1.5M views on Instagram